The decline in U.S. pop consumption accelerated last year, as fast-growing energy drinks failed to offset weakness in traditional colas from Coca-Cola Co. and PepsiCo Inc., a beverage industry newsletter said on Tuesday.
Total sales volume of pop fell about 1 percent in 2011, to 9.27 billion cases, according to Beverage Digest, about the same level it was in 1996.
Excluding energy drinks such as Red Bull and Rockstar, soda volume would be down 1.5 percent, Beverage Digest said. The category fell about 0.5 percent in 2010.
Source: Chicago Tribune